It’s any young basketball players dream to get their own endorsement deal with a shoe company. And that dream came true for Dallas Maverick Luka Doncic when he signed with Jordan Brand in late 2019.
— Jordan (@Jumpman23) December 26, 2019
The news of the partnership was reported official on December 26th as Doncic had been courted by arguably every relevant shoe company within the basketball world. After his deal with Nike expired before the 2019 season, which he signed when with Real Madrid, Doncic was a shoe free agent and was highly sought after.
This morning on his Instagram, Luka posted a photo of what looked to be a potential PE (player exclusive) of the Air Jordan 1 with Mavericks colors with the caption “Coming soon…”
According to ESPN’s Nick DePaula and Tim MacMahon, the lucrative deal is a multi-year deal but currently does not include a signature shoe, but Doncic can earn that through incentives like winning MVP, etc.
Though a signature shoe may not be in the cards at the moment for Doncic, he’ll likely receive an abundance of PE’s from Jordan whether that’s on or off the court sneakers.
Now for that release date of those PE’s…
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