The Dallas Mavericks celebrated the launch of the new 2018-2019 City Edition jersey on Thursday inspired by TRUE MAVERICKS at a Launch Party at Canton Hall featuring American hip-hop artist, and True Maverick himself, Big Sean. Performing a high-energy show to an invite-only crowd, he encouraged fans to “try something, figure it out, that’s how you’ll know what your true purpose is. The risk takers are the ones that are gettin’ to it and doin’ what they love.”
7-time BET Award-winning and Grammy® nominated superstar Big Sean has enjoyed a massive career in music and entertainment since he emerged in 2011. A True Maverick in hip-hop, R&B and rap crossover, he’s collaborated with music’s biggest stars including Chris Brown, John Legend and Drake. He has fans all over the globe, but a special place in his heart for the Big D.
“Dallas was one of the first places that embraced me,” he said to Jeff “Skin” Wade for Mavs.com. “It was with mixed tapes before there were songs on the radio. I jumped on every opportunity. Every situation brings a new opportunity.”
The City Edition jersey is a limited edition, single season jersey that embodies the pride of not only the Dallas Mavericks but the City of Dallas. City Edition was created to reach a fan base beyond the ride-or-die basketball fans: to build a stronger network of MFFL’s (Mavs Fans for Life), create buzz among younger generations and to play with colors and elements outside of the traditional brand story. It is intended to be in the city and of the city, a change in perception, a True Maverick in design and style.
A True Maverick is a little unorthodox and fearless. It’s an out-of-the-box thinker with a Lone Star swagger. Rooted deep in Dallas heritage, a True Maverick is bold, with an unrelenting passion for the game, uniquely genuine and progressive, just like the city it belongs to.
The anthracite Nike jersey features the Mavericks horsehead logo outlined in iconic Mavs Blue, and introduces a new color, True Teal, adding an extra electric punch a True Maverick gives to finish the fight. The new color is highlighted on the front chest logo, jock tag, piping and short vent.
Other features of the jersey include:
True Grit– Nike Swoosh on left chest
True Alliance– 5 Miles jersey patch on right chest
True Dedication– Big D– short vent in true teal
True Community– DAL call letters on the knee of the short
True MFFL– M highlighted in True Teal in the Mavs Horsehead logo
True Passion– Placed above the jersey’s jock tag is the famous Dallas skyline
True Competitor- Championship Tag on the back collar
Beginning tonight, the Mavs City Edition Jersey will be on sale online at DallasMavs.shop and Mavs Hangar stores in-arena.
The Mavs will debut the jerseys on home court this Saturday, November 10th versus I-35 rivals, the Oklahoma City Thunder. A special performance by 2016 Emmy winner for Outstanding Choreography, Quest Crew, will perform at halftime. The Mavs will wear the new City Edition jerseys at the following games:
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Being a True Maverick is also about giving back to the Dallas community by making it a better place to live. The Mavs will highlight these True Mavericks in the community at City Edition Nights throughout the season.
For more information on the City Edition Jersey, Mavs Game Night Schedule, tickets and more, visit mavs.com/city. Fans can follow along at #TrueMaverick and shop the entire collection at dallasmavs.shop.
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