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Mavs and Whataburger Launch Reading Challenge

Mavs and Whataburger Launch Reading Challenge

The Dallas Mavericks, Whataburger and Dallas Public Library have again partnered together on the Mavs Reading Challenge, a 15-week program designed to improve reading literacy throughout Dallas and encourage the love of reading for kids of all ages.

Parents, kids and teachers can sign up online at to track hours of reading for the chance to win special prizes from the Dallas Mavericks and Whataburger.

To earn prizes, the Mavs are challenging students to read (or be read to) at least 20 minutes a day. Track each day you spend 20 minutes reading and win prizes! All participants who log 40 days by the end of the program will be entered into a Grand Prize drawing for your chance to win a Mavs Fan Experience, including: Four (4) Lower Level Tickets, Four (4) High Five Line Passes and a 3rd Quarter Locker Room Tour for a 2018-2019 Mavs Home Game.

In addition to the numerous prizes up for grabs, Reading Time-Outs will be held at various Dallas Public Library locations and will feature Mavs players, legends and/or entertainers who will work with Library Staff to read to area students.

To sign up and learn more, visit

To see photos from previous reading time-outs, visit the Mavs PhotoShelter page. To download photos for editorial use, use password gomavs2016.

Dallas Mavericks: Champions in the Community

The Dallas Mavericks strive to be champions on the court and in the community. We are dedicated to building a stronger community through educational programs, health and wellness initiatives, environmental efforts, support for military veterans, and grants to nonprofit organizations. Through our community programs and the Mavs Foundation, we are changing lives in North Texas and have impacted thousands of children, families and communities. Learn more at @MavsCare #MavsRead


Family-owned Whataburger has proudly served its famous burgers since 1950 and continues to deliver fresh, made-to-order meals every day with extraordinary customer service. Headquartered in San Antonio, Whataburger has successfully expanded from a single burger stand to a thriving family of restaurants across 10 states today. Whataburger invests in the communities it serves through charitable giving and volunteerism to a number of nonprofit organizations that focus on children’s charities, cancer research, hunger assistance, disaster relief and military support. In addition to lunch and dinner, the 24-hour restaurants are a popular destination for late night dining and breakfast. Check out the company on Facebook, Twitter and Instagram and follow them on their most recently launched channel, Snapchat, @WhataburgerLife.


The Dallas Public Library operates the J. Erik Jonsson Central Library and 28 branch locations. A library card is free for any Dallas resident. For information on the many free programs and services available at the Dallas Public Library visit

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