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Piecing together the possible sponsor patches for Rangers uniforms in 2020

Photo: Michael Lark/Dallas Sports Fanatic

Piecing together the possible sponsor patches for Rangers uniforms in 2020

Amid negotiation (or whatever league and MLBPA are doing right now), the players association added a piece to the proposal. According to Ken Rosenthal of The Athletic, the union will allow teams to sell advertisements and patches on club uniforms. This aspect will help with the surging financial blow of the 2020 season. It brought up a curious question on what patches the Rangers would implement for the 2020 campaign. The Rangers have numerous sponsors throughout Globe Life Field, including promotions, advertisements scattered around the park, and theme nights (that the club nixed for this year due to obvious reasons). Let’s look into the crystal ball and see what options the club can use for the 2020 season.

1. Globe Life

I’m assuming the Rangers will keep their Globe Life Field inaugural patch like they showed off in December. While the crowd will be non-existent, the club expects to play at Globe Life Field for their first home game. However, Globe Life remains the main sponsor of the Rangers. Therefore, I wouldn’t show any shock to see another Globe Life advertisement patch on the Rangers’ uniforms.

2. Whataburger

Whataburger is a sanctuary in North Texas. It’s the number one fast-food burger joint Texans think of — regardless of if you love it or hate it. Whataburger was also a sponsor for a couple of promotions the Rangers were going to give out in 2020, plus a Whataburger theme night was in the works (July 1st). I’m hoping that the Angels add an In-N-Out patch on their jerseys so fans can witness a literal head-to-head between Whataburger and In-N-Out, something we ALL want.

3. Texas Rangers Foundation

I’m not sure if every team will have at least one charity patch on their uniform (or if there any rule stipulations that prevent this), but the leading charity the Rangers promote is the Texas Rangers Baseball Foundation. The foundation strives to improve the lives of the Rangers’ community aiming at children, military, and first responders and their families. You can learn more about the foundation here.

4. Nolan Ryan Beef

This option will sting some people. Of course, Rangers’ fans know the result of Nolan Ryan’s reign with the Rangers (from a business side) and how things went in Houston with the Astros. Nolan Ryan Beef may lose a decent profit if ticket sales decrease. Nolan Ryan Beef is the Rangers’ hot dog brand serving tons and tons of dogs per game. Since basically no fans are likely to attend, hot dog sales go down. Don’t show any shock if you see a Nolan Ryan Beef patch on the Rangers’ jersey; I know I won’t.

5. Black Lives Matter

This patch probably won’t be a requirement by Major League Baseball, but don’t be surprised to see a “BLM” patch on all thirty teams uniforms for 2020. Nearly every professional organization promoted the movement at some point within the last three weeks. Honestly, I wouldn’t show any surprise if the NBA, NHL, and NFL teams add a patch or marking on their headgear, jersey, or shoes.

Major League Baseball has always given a small leeway for personalized gear. For example, bats, gloves, and how players wear their socks. Of course, the league will mandate each patch and likely regulate the jerseys as only advertisements (different than Players’ Weekend). While the fans groan at the idea, I think it’s an experiment for future use. Honestly, if there’s any experimentation going on, 2020 is the year to do it. Now there needs to be an actual season to experiment.

Credentialed Media Staff Writer covering the Texas Rangers for Dallas Sports Fanatic | 2014 University of North Texas graduate with a Bachelor's in Radio, Television, and Film. I talk about things. Find me on the tweeter @aplinckTX

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